Jewish Educational Loan Fund (JELF) grants interest-free loans for higher education to Jewish students in need. Founded in 1961, JELF has been a pillar of support for students in the Jewish community, bringing help to those with hopes of fulfilling their educational goals. To make the brand appealing to aspiring students and JELF alumni of all ages, we created designs to be cheerful and optimistic with bright colors and charming illustrations. Paired with Jewish humor, witty calls to action and clean design, the brand aims to inspire the community to grow through giving back.